Cookie policy

EW Discover GmbH uses browser cookies, scripts, web beacons, tracking URLs, pixel tags and similar technologies (hereinafter “cookies”) to provide, protect and improve our website and applications. In the following, we explain to you how our cookies work, what purpose they have, what type of data they collect and how you can manage your cookie settings.

What are cookies, and how do they work?

Cookies are small files. When you visit our website or application (hereinafter “platform”), these files will be downloaded to the browser directory or to the hard drive of your computer, tablet or smartphone (hereinafter “device”). Every time you visit our platform, the cookie and the platform communicate, thereby recognizing your device. This is useful for both you and us. For example, a cookie can be used to save your text entries in form fields on the website, so you do not have to provide the same information again the next time you visit the website. This improves the user-friendliness of our platforms. We manage the cookies with a small program called a “tool” or “tag.”

We use cookies from first and third-party providers. First-party cookies come from our platform and only send information to us; third-party cookies are placed on our website by third parties and send information about your device to other companies that recognize this cookie. In most cases, the information in a cookie is pseudonymized or anonymized, because cookies generally do not identify you as a person, but rather your device. In rare cases, certain cookies can be linked to personal data. We will only process such information if you give us your consent or if processing it is necessary so you can use a certain service, such as your discover-airlines.com profile.

For more information on cookies, please visit https://www.youronlinechoices.eu/

Glossary

Anonymized IP address An anonymous IP address is an IP address that cannot be associated with a specific customer. It is generated by deleting some of the data in the original IP address. This anonymous address can be geolocalized to a metropolitan area. Anonymous user IDs Anonymous user identifiers are combinations of numbers and letters used to recognize when a website is visited more than once by the same browser/device combination. Booking details Booking details are the data generated when a customer books a flight. This involves anonymous information about the flight, including the departure and destination of the flight, date, number and type of passengers, booking classes and any purchased additional services. It also includes anonymous data about the type of payment (credit card or invoice), the encrypted order ID (without ticket numbers or confirmation numbers) and the time stamp. Encrypted user IDs Encrypted user IDs are IDs that can be linked to a specific user profile. Due to the encryption, they are not identifiable and are never associated with an individual customer. Flight search details Flight search details is the data generated when a customer searches for a flight. This involves anonymous data, including departure and destination of the flight, date, number and type of passengers and booking classes. IP address An IP address is a unique address that identifies a customer’s device on the internet. IP addresses are important for security and fighting fraud. Passenger details Passenger details are information about the individual passengers, such as name, mailing address and email address. This data is collected if it is required for fulfilling a customer’s booking request. Session IDs Anonymous session identifiers are combinations of numbers and letters that serve to identify a single visit (session) on a platform. For example, you can go back and forth in the booking process without having to start a new search. User behavior User behavior data is generated when a customer interacts with our platforms. It includes the specific sequence of the pages visited, the buttons or elements clicked, the scrolling behavior or the mouse movements.

Cookie settings

Most browsers automatically allow all cookies, but you can decide for yourself whether or not we or external third parties are allowed to store cookies on your device.

a) Consent manager

When you visit our platform for the first time, a so-called consent manager opens in a pop-up window. With this consent manager, you can select which category of cookies you would like to accept. You can change your selection at any time by clicking the “Change privacy settings” link at the bottom of the platform. Changing the settings does not automatically result in the deletion of cookies. To delete the cookies, follow the instructions below.

b) Browser settings

You can change the browser settings at any time so that cookies are no longer accepted or stored. You can also choose to see a warning each time before accepting cookies. Or you can set your browser to accept cookies from certain websites only. You can also delete cookies that have already been stored. If you delete all cookies, the so-called opt-out cookies intended for the rejection of cookies will also be deleted from your device. At your next visit to our platform, the consent manager may be displayed again. As a result, you may also need to renew the rejection. Below are general instructions for managing cookies for the most common browsers:

Google Chrome
Microsoft Internet Explorer
Mozilla Firefox
Apple Safari
Opera Web

c) Cookie blockers

You can also use cookie blockers such as “DoNotTrackMe.”

Please note that if cookies are rejected, some functions on the website may be restricted or not available. We therefore recommend that you accept our cookies and the cookies of our partners in the browser settings.

Cookie categories

1. Required cookies

Required cookies are used to manage the platform. They enable smooth processes, e.g., when booking a flight, providing correct answers to your requests and ensuring security functions, e.g., to prevent malicious use of the website. Required cookies cannot be deactivated because they are absolutely necessary for the provision of the website, but you can delete them in your browser after using the website. The legal basis for processing these cookies is our legitimate interests in accordance with Art. 6(1), Subparagraph 1(f) GDPR. The basis of our legitimate interest is the guarantee of the safety and functionality of this website. In addition, the storage of the necessary cookies in your browser or in your end device is absolutely necessary in accordance with § 25 (2) No. 2 TDDDG so that the website you have visited and its services can be made available.

We use the following required cookies:

Name of the tool/tag Cookie name
Lifespan Purpose Business address
Privacy policy Type of data collected

Google Tag Manager

(script)

 N/A

Google Tag Manager is a tag management system with which scripts and tracking pixels can be implemented on websites and in apps. We use this script from Google to optimize our landing pages.

Data transfer to a third country: no

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google’s data policy: https://policies.google.com/

 Session IDs,
anonymous user IDs,
Flight search details

Tealium Collect

(script)

N/A

Tealium Collect is a function of Tealium’s tag management system. It is used to pre-process data that is sent to the other tools and third parties we use. However, Tealium Collect itself does not store any data. It sends data to servers in Germany, where it is processed and forwarded to other tools listed in this policy.

Data transfer to a third country: no

Tealium Inc.
Sovereign House, Second Floor,
Vastern Road, Reading UK RG1 8BT, United Kingdom

N/A

Session IDs,
anonymous user IDs,
encrypted user IDs,
IP address

 Akamai _abck
ak_bmsc
AKA_A2
bm_sv
bm_sz The Akamai cookies are used to prevent attacks and unauthorized access to our website by bots. Among other things, these cookies are intended to recognize whether a genuine user with a valid cookie or a valid login is accessing our website or whether access is only being simulated via cookie replay. In addition, the cookies used indicate whether this is a permissible session or whether the session is used too frequently for login attempts, which can lead to a blocking of access. In addition, these cookies ensure that the website is requested and delivered from the correct server and that this happens sufficiently fast. Akamai Technologies GmbH
Parkring 20–22,
85748 Garching near Munich, Germany User session ID/session identifiers Azure Environment ApplicationGatewayAffinity-PRODDISCOVER-443CORS
ApplicationGatewayAffinity-PRODDISCOVER-443
ApplicationGatewayAffinityCORS
ApplicationGatewayAffinity These cookies are used to route user sessions to the correct backend server.
The Azure cookies, in conjunction with the delivering web server, are intended to guarantee that the session, including buffer storage of the website user, is maintained even in the event of a server change, since different IP addresses are used to which the inquiries must be assigned.

Data transfer to a third country: Yes, USA

Microsoft Corporation One Microsoft Way
Redmond, WA 98052-6399
USA

Microsoft’s data policy:

https://www.microsoft.com/de-de/privacy/privacystatement

 User session ID/session identifiers Tealium cmv3
utag_main
AMP_TOKEN
channelcloser
channelflow
channeloriginator
CONSENTMGR Tealium is a tag management system for implementing scripts and tracking pixels on our websites and in our apps. It helps us send data to the other tools and third parties we use, but it does not store any data itself. It sets cookies with which we can identify you as an anonymized individual user. Thanks to this cookie, for example, you only have to select the cookie consent during your first visit and not on every other page.

Data transfer to a third country: Yes, United Kingdom Tealium Inc. Sovereign House, Second Floor, Vastern Road, Reading UK RG1 8BT Session identifiers, anonymous user identifiers, encrypted user identifiers,
IP address Adobe

HomepageMarket

_4y.cookie.persistent

This cookie is used to enable the correct localization of the country page (home market) of the website. The cookie ensures that the website is automatically displayed in the correct country version and language.

This cookie automatically determines whether the browser supports cookies or not in order to be able to provide the website in a correspondingly adjusted manner.

 Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland

IP address

Yes/No value

In all of the following categories (2.–4.), we process your data on the basis of your consent in accordance with Art. 6(1), Subparagraph 1(a) GDPR, which you have granted us by your selection in the consent manager. Any given consent can be revoked at any time via the consent manager.

2. Analytics cookies

We use these cookies for the following:

  • Monitoring of data traffic on the website and optimization of user-friendliness
  • Evaluation of which marketing channels work better
  • Analyzing aggregated data on website usage to better understand our customers. Random identifiers shared with partners.

Details can be found in the table below:

Tool/Tag type name

Cookie name

Lifespan

Purpose

Business address
Privacy policy

Type of data collected

Google Analytics

(Script, cookie)

_ga
_gid

26 M.

Google Analytics is a tool for analyzing websites. We use Google Analytics to collect aggregated, anonymous data. This data helps us understand how customers are using our platforms and identify opportunities for improvement. In addition, the data performs key platform functions such as error detection and fraudulent usage. Furthermore, it provides operational data. We use this information to improve the quality, effectiveness and performance of our platforms so you can get the most out of them.
The Google Analytics script is used to assign values to the cookies required to collect this information. For this to work, Google Analytics sets cookies on your computer. Google is not authorized to access this data. Google Analytics anonymizes your IP address to protect your data. No further personal data that enables identification will be collected.

Your consent is transmitted to Google for: analytics storage (allows the storage of analytics cookies)

Data transfer to a third country: no

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google’s data policy:
https://policies.google.com/


You can prevent the collection and processing of
your data (including your IP address) by Google Analytics
by downloading and installing the browser plug-in available via the following link: tools.google.com/dlpage/gaoptout?hl=en

 Session IDs,
anonymous user IDs,
encrypted user IDs,
Flight search details.
Booking details,
anonymized IP address

Mindshare LLC(pixels)

N/A

With the help of conversion scripts, we track the success/completion of an action (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
These special scripts forward anonymized booking data (no personal data) to our marketing agency Mindshare to evaluate the performance of marketing campaigns in various publishing networks.

Mindshare LLC
498 7th Avenue
New York, NY 10018
USA

N/A

anonymous identifiers,
Booking details

 Marigold Engage Pixels M_trk
365 days

EW Discover GmbH uses the Marigold Engage Tracker Script to evaluate the effectiveness of newsletter & mailing campaigns.

When clicking on a link from an EW Discover GmbH newsletter or mailing that refers to discover-airlines.com, an encrypted user ID is set in a pixel/web beacon. If a booking is made, this script connects the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: no

Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500

Marigold’s data policy:

https://meetmarigold.com/privacy-notices/

 Anonymized details of flight searches and flight bookings, such as departure and arrival airport, number of passengers, transport class, price, currency, country of booking

3. Personalization cookies

We use these cookies for the following:

  • Saving your preferences from previous visits
  • Collecting user feedback to improve our website
  • Evaluation of your interests so you can receive customized content and offers

Details can be found in the table below:

Name of the tool/tag Cookie name

Purpose

Business address

Type of data collected

 Marigold Engage Pixels
 M_trk
365 days EW Discover GmbH uses the Marigold Engage tracker script to track the effectiveness of newsletter & mailing campaigns and to improve the user experience by personalizing, segmenting, remarketing and/or retargeting.

When clicking on a link from an EW Discover GmbH newsletter or mailing that refers to discover-airlines.com, an encrypted user ID is set in a pixel/web beacon. If a booking is made, this script connects the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: no

Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500

Marigold’s data policy:

https://meetmarigold.com/privacy-notices/

 Details of flight searches and flight bookings such as departure and arrival airport, number of passengers, transport class, price, currency, country of booking

4. Advertising cookies

We use these cookies for the following:

  • Online advertising and advertising on social media that is more relevant to you
  • Invitation of certain customer groups to come back to our products at a later date
  • Exchange of data with our advertising and social media partners via their external cookies in order to address your interests

Details can be found in the table below:

Name of the tool/tag Cookie name

Purpose

Business address

Type of data collected

Google Ads
Remarketing

(Script, cookie)

_ga

Up to two years

We use this script from Google Adwords to create remarketing lists or similar target audiences for personalizing our online advertising. Google links sessions on our website (first provider cookie) to one of the Google advertising cookies on the users’ browsers (external cookie). If you search google.com later with the same browser, you may see customized ads based on your previous sessions on our platform.


Google may use the collected data in connection with data that Google collects about you and personalize the advertising in its own network. For more information, see the Google privacy policy.

Google can use the collected data together with the data that Google collects about you to personalize advertising in its own network. For more information, see the Google privacy policy.

Your consent will be transmitted to Google for the following processing purposes:

Storage of advertisements (allows storage of advertising cookies and information on advertising interactions)

Ad personalization (enables personalization of advertising)

Advertising user data (use of user data to personalize advertising).

Data transfer to a third country: no

EW Discover GmbH uses Google Ads Remarketing on this page as the second responsible party for the purpose of repeating ads.

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google’s data policy:
https://policies.google.com/privacy​

Further information on Google’s data protection regulations
in relation to advertising
can be found at:
https://policies.google.com/technologies/ads
You can adjust the preferences for your advertisements
on Google at https://myadcenter.google.com/personalizationoff?sasb=true&ref=ad-settings​

 Session identifier, search details, booking details, encrypted user IDs, anonymized IP address

Floodlight

(Script, cookie)

_IDE
_ga
_gcl_au

Up to two years

Floodlight is the conversion tracking system for the Google marketing platform. We use the Floodlight script (formerly DoubleClick Floodlight) to track the performance of our own campaigns for the Google search engine and to display advertising on Google. For this purpose, Floodlight uses data about your visit and your clicking behavior on our website and on third-party websites. When you visit certain subpages on our website, the Google Marketing platform can report that you have come to our website via one of these advertisements.
Google DoubleClick sets an external cookie. Google may use the collected data in connection with data that Google collects about you and personalize the advertising in its own network. For more information, see the Google privacy policy.

Your consent is transmitted to Google for the following processing purposes: advertising storage (allows for the storage of advertising cookies and information on advertising interactions), advertising personalization (allows the personalization of advertisements)

Advertising user data (use of user data to personalize advertising)

Data transfer to a third country: no

EW Discover GmbH uses Floodlights on this page as the second responsible party for the purpose of measuring advertising success.

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google’s data policy:
https://policies.google.com/privacy​

Further information on Google’s data protection regulations
in relation to advertising
can be found at:
https://policies.google.com/technologies/ads
You can adjust the preferences for your advertisements
on Google at ​https://myadcenter.google.com/personalizationoff?sasb=true&ref=ad-settings

 

 Session IDs,
Search details,
Booking details,
encrypted user IDs, anonymized IP address

Meta

(Pixel/Web beacon)

_fbp

(90 days)

Meta Pixel is a JavaScript code that is triggered when a website is accessed. It is used to optimize EW Discover GmbH campaigns on meta platforms.

1. Personalized advertising (targeting)

The Meta Pixel allows user data to be collected in order to display targeted advertising on Facebook, Instagram and in the meta-advertising network. This allows EW Discover GmbH to address users with customized advertisements based on their behavior and interests.

2. Conversion tracking

The Meta Pixel is used to measure whether users, after interacting with an ad (e.g., on Facebook), perform certain actions on the website (e.g., making a purchase). This is used to track the success of advertising campaigns and to assess the effectiveness of advertisements.

3. Retargeting

With the Meta Pixel, EW Discover GmbH can re-address users who previously visited discover-airlines.com. This makes it possible to display relevant advertisements to these users again, e.g., to remind them of canceled purchase transactions.

4. Optimization of advertising campaigns:

The collected data makes it possible to optimize advertising campaigns and to create better target groups on the basis of user behavior and conversions. This serves to increase the efficiency of marketing measures.

You can find further details in Facebook’s data privacy regulations.

Data transfer to a third country: Yes, globally

Facebook, Inc.
1 Hacker Way
Menlo Park, CA 94025 USA

Facebook’s data policy: https://www.facebook.com/privacy/policy/

You can adjust the settings of your Facebook ad here:

https://www.facebook.com/ads/about/?entry_product=ad_preferences

You may also withdraw the right of third parties to use your information through these platforms:

Go to your ad selection:

https://optout.aboutads.info/?c=2&lang=EN

Go to your online selection: https://www.youronlinechoices.com/

· Session IDs

· Search details

· Duration of stay and interactions

· Booking details

· Encrypted user IDs

· Technical data (IP address, browser type, referrer & visited URL)

· Facebook cookie ID

Changes to the cookie policy

We update our cookie policy from time to time. Check regularly to keep up with the latest version.

Questions?

For more information on cookies, please contact the data protection officer at datenschutz@dlh.de. If you would like to know more about how we generally use personal data, please read our data protection notice.

Last updated: 11/13/2024