Eurowings Discover becomes Discover Airlines
Let’s discover: the new leisure airline
We are pleased to announce: Eurowings Discover is now called Discover Airlines. Being fully owned by the Lufthansa Group, we started operations in the middle of the pandemic under the umbrella brand of the group’s sister company Eurowings. In the last two years, we managed a great take-off. Since July 2021, we have been fully integrated into the Frankfurt and Munich hubs as a quality vacation airline. Since September 5, 2023, guests can discover our new look and more.
We look forward to experiencing and creating many more unforgettable travel moments with our guests.
Let’s discover: the joy of flying
At its core, the Discover Airlines brand embodies the joy of traveling, discovering and re-discovering beautiful places, experiences and moments. This vacation vibe already starts when you join us on board, with great attention to detail and above all, joy in everything we do. We want to be the airline that makes passengers’ best time of the year even more awesome. Together with them, we want to enjoy the little and big moments of happiness when traveling.
Let’s discover: what joyful flying looks like
Not only is the name of our airline changing, but our entire appearance. The new, modern and fresh, yet consistently high-quality design conveys exactly this feeling. Quite appropriately for an airline, it is inspired by the horizon. More specifically, by the different lines and color nuances that arise when the blue sky meets the land. These “skylines” are the most important design element of the brand, sporting different shades of blue and a sunny yellow. The overall look is very distinct and upmarket. But with its versatility in particular, it always reflects the essence of the brand: the joy of traveling.
A stand-alone design with familiar elements
The lowercase Discover logo ending in a period is retained as a word mark. It has been an integral part of the brand identity since the beginning and has long since had recall value. Now, it is complemented by the word “airlines”. And the period also becomes even more important. It’s an element that rounds off the “skylines”, giving them a significantly stronger individuality.
This is also why we are repainting our aircraft, which can also be admired in the sky from the first week of September. Then, the first newly designed Airbus A320 will land in Frankfurt. In the following months, our fleet will continue to take shape and adopt the new colors. Also in the cabin: seat belts, pillows, headrests and many other elements have been adapted to sport our new “skylines” colors, creating a harmonious ensemble. Despite the individuality of the new design, the connection with the Lufthansa core brand is discreetly indicated by elements such as the dark blue color and the word mark in Lufthansa font.
FAQs
Yes, all bookings remain valid. Eurowings Discover flight tickets automatically become Discover Airlines flight tickets. Nothing changes for passengers.
Yes, the IATA code for Discover Airlines will remain 4Y in the future.
Screens and stalls at Frankfurt Airport, Munich Airport and external stations point out our check-in counters. These display the Discover Airlines branding.
The first A320 was already repainted by September 5 and is now taking guests to vacation destinations. Aircraft that are newly added to the fleet, which have only been partially painted or that are due a standard repaint, will be repainted in the next few months.
Due to longer lead times in production, the cabins of all aircraft and our on-board product will sport the new Discover Airlines look from December 1, 2023. For reasons of sustainability, disposable items will first be completely used up and then reordered in the new design.
We are constantly improving our product and service offering. This year, we’ve continued to develop our product (e.g. free blanket in Economy Class, innovations and variety of our Food & Beverage range, expanded IFE, etc.). Travelers can also look forward to changes and innovations in the future (e.g. free headphones on intercontinental flights, even higher quality Food & Beverage offers in all classes and upgrades to Premium Economy Class). Further details will follow in due time.
Our colleagues at the Service Center are happy to help.